Google Marketing Guide
Why it matters
Many families search Google before deciding where to enroll. Showing up in search results and having positive reviews helps new families discover your organization and feel confident choosing your programs.
Create a Google Business Profile
If you have a physical location, create or claim your free Google Business Profile. This helps your organization appear in Google Search and Google Maps, making it easier for families to find you.
Once your profile is set up, keep it up to date by adding photos, collecting Google reviews, and making sure your contact information is accurate. If you don’t have a website, add your Guildara Organization page so families can easily learn more about your programs and register.
ℹ️ Note, not every organization is eligible for a Google Business Profile. Learn more about Google's eligibility requirements.
Help Google understand your website
Google is more likely to recommend websites that are helpful, up to date, and easy to navigate. A few simple improvements can make a difference:
- Keep your program information current.
- Add photos to your activities.
- Clearly describe who each program is for.
- Include your city or service area in your content.
- Link directly to your Guildara registration pages.
- Make sure your website works well on mobile devices.
The easier your website is for families to use, the easier it is for Google to understand and recommend it.
Best practices
✓ Add new photos regularly.
✓ Respond to Google reviews, both positive and negative.
✓ Keep your contact information and business hours up to date.
✓ Encourage satisfied families to leave reviews throughout the year.
✓ Link your website to your Guildara Organization page or activity pages.
Common mistakes
✗ Never asking families for reviews.
✗ Leaving outdated information on your Business Profile.
✗ Ignoring negative reviews instead of responding professionally.
✗ Sending visitors to a page without clear registration information.
