Social Media Marketing Guide

Why it matters

Families won't register for programs they never hear about. Posting consistently keeps your organization visible and reminds families that registration is open. You don't need to post every day. One or two quality posts each week can make a difference.

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Not sure what to post?

Mix different types of content to keep your audience engaged.

1. Promote your activities. Let families know when it's time to register.
   
   1. Registration is now open.
   2. New classes are available.
   3. Summer camp registration is open.
   4. Only a few spots left.
   5. Early bird pricing ends soon.
2. Show what's happening. Families love seeing real experiences:
   
   1. Photos
   2. Short videos
   3. Student artwork
   4. Performances
   5. Practice sessions
3. Build trust. Help families get to know your organization:
   
   1. Meet the instructors
   2. Behind the scenes
   3. Testimonials
   4. Success stories

Always get permission before posting photos or videos of identifiable children.

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Save time with Canva

You don't need to design every post from scratch. Use our Canva templates to quickly create professional-looking posts for registration announcements, summer camps, events, and more. Simply customize them with your photos, logo, and program information.

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Best practices

✓ Use real photos whenever possible.

✓ Include a registration link or direct families to your Guildara Organization page.

✓ Mention important dates, such as registration deadlines or program start dates.

✓ Respond to comments and messages promptly.

✓ Keep your branding consistent by using the same colors, logo, and style across your posts.

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Common mistakes

✗ Only posting when registration opens.

✗ Using blurry or low-quality photos.

✗ Forgetting to include a registration link.

✗ Posting too much promotional content without showing what makes your programs special.

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