Marketing Guide: Get more families to discover your programs

Creating great activities is only the first step… Now you need to spread the word in your community. You don't need a large marketing budget or years of marketing experience to fill your programs. A few simple actions can go a long way in helping more families discover what you offer.

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Every business is unique, so take a look at the guides below to find the one that best fits your needs.

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📍 Grow through your local community

The best marketing often happens close to home. Build relationships with schools, community organizations, and local businesses to help more families discover your programs.

Read: Local Marketing Guide

🌐 Turn website visitors into registrations

If families are already visiting your website, make it easy for them to register.

Read: Promote your programs on your website

📱 Reach more families on social media

Social media keeps your organization visible and reminds families about upcoming opportunities. Here are some simple ideas and templates to get started with your social media.

Read: Social Media Marketing Guide

🔍  Help families find you on Google

Many families search Google before choosing an activity. A strong online presence makes it easier for them to discover your organization and builds trust before they even visit your website.

Read: Google Marketing Guide

✉️ Keep families coming back with email

The easiest registration is often from a family who already knows you. Email helps you stay connected and encourages families to register again. Learn more about how to craft an email campaign.

Read: Email Marketing Guide

💳 Reach new families with paid advertising

Sometimes organic marketing isn't enough. Paid advertising can help you reach new families in your community and fill remaining spots without requiring a large budget.

Read: Paid Advertising Guide